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Vision and Mission

Jewellery Council of SA Vision

To become a world-class industry supporting body enabling industry growth and unity enabling SA to become “Africa’s Jewellery Trading Hub”

JCSA Mission

Growing the SA Jewellery industry by serving all facets of the jewellery industry for the benefit of its development, growth and prosperity.’

‘Initiating, Implementing, Informing, Supporting, Representing’


  • Create an effective sustainable communications infrastructure
  • Increase the representative membership base of the JCSA
  • Become a central point of contact on all jewellery related matters
  • Become a more dominant player in the world market
  • Facilitate local beneficiation of precious metals, gemstones & semi-precious stones
  • Facilitate local sales & exports
  • Provide comprehensive support and information services for industry stakeholders
  • Actively promote the industry locally and internationally
  • Actively promote co-operation between industry players
  • Building consumer confidence in locally manufactured product
  • Increase awareness of the benefits of technology and education in industry
  • Build capacity within the JCSA to implement and manage initiatives
  • Provide clear  “Way Forward” to government in order to promote industry & government partnerships
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